About us

Are you ready to BESHOCK? Our new Japanese restaurant in San Diego just opened and we are ready to "sake" things up a little!


BESHOCK & Sake Bar is established in 2016 in downtown San Diego’s East Village. BESHOCK is a new concept Ramen restaurant that envisions is a culinary hotspot tailored to suit the daily lives of busy San Diegans seeking meals that won’t leave them feeling “heavy” or over-indulged. Our award-winning original Tonkotsu broth was created after co-founders Kumi Ito, Ayaka Ito, and Masaki Yamauchi’s extensive three-years Ramen research in Japan and all over the states. Executive chef, Yoshiaki Tsuji, carefully selects the best pork and chicken bones and simmer together with combines a mix of local vegetables and the Japanese traditional seasonings for a minimum of ten hours. Adding the vegetables create the distinct, deep, and umami rich flavor of our original Tonkotsu pork broth.

Our name BESHOCK is derived from the Japanese word “bi-shoku,” which means “gastronomy and the beauty of food.” We take this concept to heart when preparing our dishes and invite you to experience both the beauty and wholesomeness of our ramen and food.

Co-founder, Ayaka Ito, originally from Nagoya, Japan, brings her enthusiasm for sake to the table. Achieving the prestigious Sake Master Certification in 2014, she uses her knowledge and mastery to provide excellent food-sake pairings and flights for customers to experience the world of sake. The restaurant’s sakes are hand selected with an emphasis on pairing the flavors from each dish to its sake counterpart.